Thursday, April 30, 2009
Saturday, April 18, 2009
Friday, March 27, 2009
Advertising, Armani Feud
Controversy!! During Milan Fashion Week, Giorgio Armani claimed that Dolce&Gabbana copied a design of a pair of his silk trousers. According to D&G that was totaly not true. In January 2007, Dolce&Gabbana was criticized by Britain's advertising watchdog, Advertising Standards Authority (ASA), for an advertising campaign showing models brandishing knives. Spain's Labour and Social Affairs Ministry branded one of D&G's campaign as illegal and humiliating to women, saying that the woman's body position had no relation to the product D&G were trying to sells. The campaign showed a man holding a woman to the ground by her wrist while a group of men look on. This advertisement was pulled by D&G in Madrid, Spain, Paris and France.
Dolce&Gabbana specializes on more expensive luxury items, is influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes. D&G is a more casual line that follows an urban inspiration and attempts to set trends rather than follow them. Its also sells:
-Ready- to- wear
Domenico Dolce and Stefano was born in 1985 and 1962. They have carved out more than just a niche in the fashion industry.
In 1982, the first D&G studio was opened, but it wasn't recognized until 1985 people took notice of the fashion house. In October of that same year, Dolce&Gabbana were recognized as a promising new talent at the Milano Collezioni fashion show. After a year, they launched their first self-produced collection- real woman.
In 1988, D&G signed an agreement with Dolce Saverio, a clothing company owned by Domenice Dolce's family. They started to have more freedom to create. Late 80s, D&G cloths travel to Japan, then New York totally a place for them to get kickin'.